C-Store Solutions Idea Book

24 | C-Store Solutions C-Store Success | 25 Situation One of the nation’s leading c-store chains needed help with its customer loyalty program. The chain’s rapid growth through acquisition made timing and branding especially critical. Solution Taylor Communications managed the loyalty program while driving efficiencies and offering fresh ideas. Based on that success, the relationship grew to include promotional materials, direct marketing, employee uniforms, data services, technology solutions and more. Outcome Now, 15 years later, the client continues to depend on Taylor for innovative solutions to an expanding range of business challenges. The client named Taylor Communications its Retail Support Business Partner of the Year for 2018. C-STORE SUCCESS Case Study