Beverage Industry Booklet

Point-of-Purchase INCREASE BRAND VISIBILITY • Capture the attention of passing retail traffic with branded Window Decals and Feather Flags. • Advertise special promotions with Sandwich Boards and Yard Signs—easy to remove and relocate as needed. • Banners and Pennant Banners can be used for outdoor advertising and sponsorship opportunities at events and sports venues. • Strengthen brand recognition inside the store and direct consumers with eye-catching Large Format Wall Signage and Floor Decals . • Extend branding to the checkout counter and preview upcoming sales with branded Counter Mats and Pedestal Signs. DRIVE MORE SALES • Point-of-Purchase Displays highlight new products, seasonal varieties, and single serving sizes to promote impulse buys at checkout. • Advertise special pricing and provide additional product information with full color Posters, Foam Board, and PVC Signs. • Draw attention to new products or special promotions with Shelf Labels and Shelf-Talkers. • Make a professional presentation for in-store sampling or pairing events with Retractable Banner Stands and branded Table Covers. • Provide drink recipes, rebate slips, and coupons on Removable Labels, branded Notepads, and Post-it® Note Pads. Quick Tips According to Forbes, presenting a brand consistently across all platforms can increase revenue by up to 23%. Ensure that your products, packaging, online presence, POP advertising, and marketing materials all send a uniform message about your brand identity and its core values. Shopify reports that impulse buying accounts for between 40% and 80% of purchases. In-store signage that is unique, memorable, and engaging can extend an offer that's hard for customers to resist. WARNING:This product can expose you to chemicals including Di(2-ethylhexy) phthalate, which is known to the state of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

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