• Sustainable products have an overall 17% market share and a 32% share of growth. • Products marketed as sustainable grew 2.7x faster than those that were not. • 78% of consumers feel that sustainability is important. • 62% of people say they “always or often” seek products to purchase because they are sustainable. • 84% of customers say that poor environmental practices will alienate them from a brand or company. Source: TheRoundup.org 3 Sustainability Organizations & Certifications Forest Stewardship Council® (FSC ®) certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. FSC® C018308 The Sustainable Forestry Initiative ® (SFI ®) is a North American organization that aims to promote sustainable forest management in North America and responsible procurement of forest products around the world.
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