A Marketing Field Guide to Travel & Leisure

Accommodations STRENGTHEN BRAND IDENTITY • Highlight features and benefits in a full-color Flyer, Trifold Brochure or Presentation Folder with Stepped Inserts • Branded Pens and Note Pads in each room help build name recognition and provide reminders long after the trip is over • Increase efficiency with Custom Forms for registration and cleaning checklists ENHANCE GUEST EXPERIENCE • Custom Labels for in-room amenities like shampoo, soap, and lotion elevate the guest experience and reflect attention to detail and commitment to quality • Providing Name Badges for group events like reunions or corporate retreats adds a professional touch that can enhance networking and social interaction • Door Hangers can be used for parking passes or to make housekeeping and room service requests • Custom Menus for room service, restaurants, and drink menus are perfect for showcasing culinary offerings and making the dining experience more immersive and appealing PROMOTE BRAND RECALL • Custom Playing Cards serve as both an in-room entertainment option and a unique souvenir, reminding guests of their enjoyable stay • Personalized Greeting Cards can make guests feel especially welcome, and a thank-you note on a folded Note Card adds a personal touch • Use variable data to personalize Direct Mail pieces with the recipient's name and travel preferences Quick Tips Targeted direct mail campaigns are a great way to reach groups planning events such as destination weddings, sabbaticals, reunions, car club runs, sustainable experiences and retreats. Hotels have been increasingly experimenting with mobile tipping options, with QR codes placed in rooms that allow guests to leave gratuity for housekeeping staff. Be sure to highlight your ecofriendly practices in your digital and print communications. According to Booking.com, over half (53%) of travelers are seeking accommodations that blend comfort with innovative sustainability features.

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