A Marketing Field Guide to Travel & Leisure

Transportation ENHANCE CUSTOMER EXPERIENCE • Increase efficiency with Custom Forms for rental agreements and bills of service • No-smoking Decals and Safety Seals for rental cars provide clear messages • Repositionable Window and Wall Decals communicate passenger requirements for public transportation • Encourage repeat business with Gift Cards and discount coupons printed on Business Cards • Punch Cards are a great way to build loyalty INCREASE BRAND VISIBILITY • Door Hangers can be hung from the mirror of rental vehicles at pick-up, to advertise promotions or provide important reminders • Place Rack Cards or Brochures in high traffic areas to highlight routes and service options • Promote special offers and discounts through Direct Mail campaigns • Post-it® Notes can provide alerts to rental customers whenever and wherever needed BUILD AWARENESS AMID OPERATIONS • Rental Booklets can be customized for each location with the address and phone number • Magnetic Signs on vehicles clearly identify transportation companies and increase brand recognition • Never miss a beat with vehicle service or checklist Stickers • Dress up and distinguish staff and drivers with branded Apparel items and full color ID or name Badges Quick Tips Get friendly with other local travel businesses to marry services that relate to yours and extend the reach and influence of your brand. Customer loyalty is a rarity, with many customers stating they would have no problem booking with another brand or company if certain conditions were preferable. This is why loyalty programs are vital to keep customers coming back. Travelers will be looking to journey with a sense of purpose this year. With ever increasing demands on time, and the desire to make travel truly count, they want to create positive and lasting change – not only in the destinations they visit, but in their own lives. (Black Tomato)

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